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Latest property news
Estate agency to pay public to refer them for business
Boss Lee O’Brien says the new lead generation tool will take the UK by storm and turn everyone into an eagle-eyed opportunity spotter.
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Latest property news
Only in the US! Florida estate agent uses unusual pictures to promote ‘hot property’
A St Petersburg estate agency has uploaded pictures of a two-bedroom houses in process of burning down to highlight the rebuild opportunity and plot.
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Purplebricks brand is ‘better recognised than Rightmove’
Company makes claim within latest Annual Report as it reveals 56% increase in instructions but substantial losses in US and Oz.
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Latest property news
Purplebricks launches into Florida with fifth US operation
Purplebricks has announced this morning that it is to launch a fifth operation in the US after establishing a new team serving the Tampa and Orlando property markets. It is now a year almost to the day since the company entered the US with its Los Angeles operation and its latest launch gives it a presence in seven US states. These include within New York and its surrounding areas including New Jersey and Connecticut. Other launches have included in Sacramento, Phoenix and Fresno in California; Phoenix in Arizona; Las Vegas in Nevada and now Florida. “This is our fifth regional launch since starting out in Los Angeles twelve months ago and reflects our confidence in the U.S. opportunity and the reception we are achieving state by state,” says Michael Bruce, Global CEO of Purplebricks (left). “We are encouraged by our progress in the U.S. and excited about the potential in Florida, and we continue to identify new markets in the US where our value proposition can greatly benefit both consumers and agents.” Bruce also claims that there has been a ‘total cultural shift’ in the US favouring ‘transparency’ and that the recent political upheavals over the pond have whittled away…
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Latest property news
First ever Airbnb-branded apartment block to launch
The march of Airbnb towards being a fully-fledged property company took a step further towards reality this week after it was revealed that the home-sharing platform is to spend $200 million launching a series of Airbnb apartment blocks. The initial development, which is due to open before the end of March next year, will be the first Airbnb-branded building in the world and is to be in Kissimmee, Florida. Within the building, tenants will be encouraged to rent out their homes via the home-sharing website, and in return receive aparthotel-style services to help manage each Airbnb booking. The $20m, 423-apartment building – which is under construction – is Airbnb’s attempt to get around the problems it has faced when, around the world and particularly in the UK, apartment block owners and tenants have railed against the downsides of home sharing. Airbnb apartment This includes helping push up local rents by eating up the long-term rental market, contravening local property laws, undermining local communities and that the people who rent out Airbnb apartments tend to be noisy and transient holiday makers. The Kissimmee apartment block is owned by Airbnb’s partner in the venture, the Newgard Development Group, while the concept is…
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