Estate agency to pay public to refer them for business

IAD UK boss Lee O’Brien says the new lead generation tool will take the UK by storm and turn everyone into an eagle-eyed opportunity spotter.

Lee O'Brien, IAD

IAD UK, the self-employed estate agency, has launched ‘propertips’, a free public-facing automated business referral app that enables anyone and everyone to earn money through word-of-mouth referrals by introducing to an IAD agent.

If the introduction results in a transaction for that IAD agent, the person who made the initial referral – known as a ‘business introducer’ – is awarded a cash commission, usually averaging £400-£500.

NO BOUNDARIES

Propertips has no geographical boundaries which means someone in the UK, for example, can make a referral for a potential client located in any of IAD’s global territories – France, Portugal, Italy, Spain, Germany, Mexico, and, soon, Florida.

Lee O’Brien (main picture), Managing Director of IAD UK, says: “Community and network are central ingredients of IAD’s secret sauce.

“This applies to our entire agent network and now, thanks to propertips, our public networks or referees can benefit too as we build on the business opportunities presented to IAD agents.

“All you have to do is download the app and log the details of your lead, then sit back and let us do the rest. If the lead results in a transaction, you get about £400 direct to your account, no strings attached.”

OPPORTUNITY SPOTTER

And he adds: “This is going to take the UK by storm and, we hope, turn everyone into an eagle-eyed opportunity spotter, whether they’re chatting at the school gate, or attending a dinner party with a newly married couple looking to buy their first home.”

Since its launch in France nearly 10 years ago, the propertips by IAD app has brought together 800,000 business introducers across Europe. And in 2022 alone, propertips paid out £6.3 million to its business introducers.

The propertips mobile app can be downloaded from the Apple Store (iOS) and Google Play (Android).

The Neg revealed last month how IAD UK’s revealed it has now signed up 30 agency partners since its UK launch five months ago.


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