YOPA ditches Village People for surreal testimonial TV ads

Online agent YOPA has launched a new set of TV adverts that replace its previous ‘Village People’ approach, featuring what appear to be customer testimonials of people recommending its services. But instead, the characters featured in the ads turn out to be in bizarre situations that stop them using YOPA. This includes a woman stuck in a boring dream (right), a seaman entombed in ice on his sailing ship (see below), and a man who is only two inches tall and lives in a bean tin. But unlike competitors such as Hatched and Purplebricks, YOPA stays clear of making price comparisons with traditional high street agents, as its previous ads did. The new ads, which include the firm’s recently-launched new logo and colour scheme, instead focus on how YOPA’s ease-of-use, latest technology and a “dedicated local estate agent” make its offering irresistible, as well as its “low, fixed fee”. All the thirty-second long ads sign off with the line “I’d definitely use YOPA to sell my home, but unfortunately….” Followed by a voice-over that says “Seriously, Why Not?”. The campaign will also appear in print and on the radio. The TV ads, which were commissioned by YOPA’s Chief Marketing Officer…

Read More »