This calls for the crabs! Zoopla goes crustacean again with new TV ads

Zoopla has launched its second wave of ‘hermit crabs’ adverts to highlight the portal’s latest house moving tool for consumers, an interactive check-list. Its Zoopla Move Planner launch is also supported by a video fronted by Location, Location, Location star Phil Spencer, and the campaign will last for seven weeks across TV and radio including new 30-second and 60-second TV adverts and half-minute radio adverts. Although Gareth Helm (pictured, left), parent company ZPG’s Chief Marketing Officer, will only say it’s a “multi-million pound” spend, the campaign can’t be cheap; the portal is hoping to reach 83.5% of the UK population or 42.2 million adults. But it’s clearly the season to launch your TV ads if you’ve got the budget. Like easyProperty and Savills, both of which recently launched their TV advert campaigns, Zoopla has decided to advertise during ITV’s Sunday period drama Victoria about the early years of the queen’s reign, as well as slots during the new series of Grand Designs, X-Factor and Coronation Street. The huge advertising splurge couldn’t come at a better time – resurgent competitor OnTheMarket says it is to spend a considerable slice of the £50 million it hopes to raise from the City on…

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