Do you measure up?

Curiosity definitely did not kill the estate agent! Maybe you’ve just invested a fortune in a stunningly designed website and you’re convinced it’s generating valuations for you. Great! Or maybe you suspect it’s not so good and you’re about to upgrade in order to win some instructions. Or maybe you’re just curious to know the truth. You’ve looked at your Google Analytics, so you know how much traffic you have. 6,500 visitors last month, viewing an average 5.5 pages each. Fab, you think. And you know that 35 per cent of your traffic visits on a phone. Great? Well, maybe. It’s certainly better than last year; you had 28 per cent last year. But the truth is you have no idea if these numbers are good or bad, and if they’re helping build your agency, relative to the agent down the road. Do they have more traffic? Do they get more customers from Google than you or engage potential vendors more deeply? Are you missing a trick, or performing really well? Frankly, anyone who cares about winning more instructions in their local market, needs to understand how their principal marketing vehicle is performing, so you can work on improving it…

Read More »