Homeflow
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Supplier News
Homeflow lead manager
Estate agent website and technology provider, Homeflow, has announced the rebranding of its latest acquisition, Area, to become Homeflow Lead Manager.
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Charity
Homeflow cleans up
Estate agency lead gen specialist, Homeflow, has taken part in a charity beach clean to support the Final Straw Foundation.
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Latest property news
Leads platform Homeflow snaps up competitor Area Technologies
Acquisition expands product suite and will help agents generate, manage and convert leads into new business.
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Movers & Shakers
Homeflow strengthens leadership to unlock further growth opportunities
Agency website and lead generation software provider, Homeflow, has announced the promotion of Nik Chotai to the role of Managing Director. Nik has been with Homeflow for four years as Director of Finance & Operations and takes over from the founders, Adam Laird and Jeremy Harford Tapp. Their new roles will focus on their work with Homeflow’s larger agency partners, as well as driving further growth for the company through strategic product development and launches, commercial partnerships, and proptech acquisitions. Prior to his role at Homeflow, Nik worked in senior financial and operational roles for a number of technology businesses. Based on substantial growth in estate agency customers over the past 12 months, Homeflow has also been expanding its teams across Development, Operations, Customer Services, as well as Sales and Marketing. Nik Chotai commented: “Following a year of continued growth, this is a hugely exciting time for Homeflow and I’m thrilled now to be heading the team as Managing Director. It’s an exciting time for us as we continue to expand and enhance our product suite for estate agents, to empower them to push their businesses forward.” Adam Laird and Jeremy Harford Tapp commented on the news: “After a period…
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Features
Hit refresh! – is it time to review your website?
It’s not good enough to just have a website; it’s how you evolve it that matters. Lisa Isaacs investigates what website developments agents should be following.
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Features
Why estate agents’ websites are important tools once more
Agent websites used to play second fiddle portal listings, but that's all changing. Lisa Isaacs looks at how they can generate leads, capture data and use analytics to influence content.
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Marketing
Do you measure up?
Curiosity definitely did not kill the estate agent! Maybe you’ve just invested a fortune in a stunningly designed website and you’re convinced it’s generating valuations for you. Great! Or maybe you suspect it’s not so good and you’re about to upgrade in order to win some instructions. Or maybe you’re just curious to know the truth. You’ve looked at your Google Analytics, so you know how much traffic you have. 6,500 visitors last month, viewing an average 5.5 pages each. Fab, you think. And you know that 35 per cent of your traffic visits on a phone. Great? Well, maybe. It’s certainly better than last year; you had 28 per cent last year. But the truth is you have no idea if these numbers are good or bad, and if they’re helping build your agency, relative to the agent down the road. Do they have more traffic? Do they get more customers from Google than you or engage potential vendors more deeply? Are you missing a trick, or performing really well? Frankly, anyone who cares about winning more instructions in their local market, needs to understand how their principal marketing vehicle is performing, so you can work on improving it…
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