Leads platform Homeflow snaps up competitor Area Technologies

Acquisition expands product suite and will help agents generate, manage and convert leads into new business.

Jeremy Harford Tapp, Shawn Zvinis, Homeflow

Homeflow, the agency website and lead generation software provider, has bought lead management and automation business Area Technologies for an undisclosed sum and plans to acquire even more businesses.

Homeflow already powers hundreds of estate agent websites and provides lead generation software and services to clients covering thousands of offices across the full spectrum of the property market.


Area Technologies’ software provides an automated branded response to all leads, qualifies them through a series of online questions, and helps organise and manage a negotiator’s workflow as they convert leads into new business. Once qualified, agents can inject the enhanced customers directly into their agency CRM.

Shawn Zvinis, Managing Director of Area, joins Homeflow as Head of Product, and Area CTO Erol Ziya joins Homeflow as Head of Solutions Architecture.

This acquisition will enable us to focus on rapidly expanding our footprint.”

Zvinis (pictured right), says: “Estate agents are great at doing primary jobs but dealing with consistent customer experience is difficult. The software helps the agent themselves and gives management insight that customers are being responded to and the level that they expect.

“This [acquisition] will enable us to focus on rapidly expanding our footprint and offering our lead management capabilities to many more estate agents.”


Jeremy Harford Tapp (pictured left), Homeflow co-founder and non-executive director, says what he liked about Area is that ‘no single lead is ever lost – this system makes sure questions are asked consistently’.

And he adds: “Don’t expect this to be the last acquisition for Homeflow. If you are a proptech provider and would like distribution and want to grow do get in touch – we want to do more of this whether through partnership or acquisition.”

Watch the acquisition video HERE.

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