housebuilders
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Marketing
Portals remain ‘valuable lead generators’, says housebuilders
With more househunters than ever now searching for their next home typically looking online on one of the major property portals, it is not just crucial that estate agent maintain an online presence that goes beyond simply listing properties on their own website. Senior housebuilders have concluded that they should be listing homes on the portals too. A recent gathering of senior professionals from the UK new home building industry raised a healthy debate about the future of portals and online content accessibility for new homes available to consumers. Thirteen senior figures, representing 80 per cent of new homes currently being developed or in the pipeline in the UK and with an estimated portfolio value of £1 billion, concluded that portals are still valuable lead generators. It was agreed that portals serve as a critical central resource of whole market offerings in one place for consumers who are not necessarily brand loyal when it comes to a new home purchase. The London Lunch was hosted at The Ivy by New Home Finder and facilitated by Dave Bexon (left), Group Sales and Marketing Director of Redrow Homes. It was attended by Redrow Homes, Bovis, Taylor Wimpey, Persimmon, Linden, Kier Living, Miller…
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Movers & Shakers
Linden Homes Midlands strengthens sales team
House builder Linden Homes Midlands is continuing to strengthen its regional presence by welcoming Karen Stockwell to the role of Sales Manager to oversee a number of existing and ‘coming soon’ developments across Bedfordshire, Cambridgeshire and Northamptonshire. With more than a decade of experience in the new homes industry, Karen, a former marketing professional, joins Linden Midlands from the developer’s Chiltern region, with extensive knowledge and expertise in the new homes field. After spending around 13 years in marketing and PR, Karen decided to take a career change to work with a new homes developer, covering maternity leave for a colleague – and has never looked back. She said, “I fell into working within new homes to be honest, but once I become involved with direct selling and dealing with customers, my interest in property which I’d always had, and my love for the job in general, grew.”
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Features
And was Jerusalem builded here?
No, not yet. The Government’s initiatives to build more homes on England’s green and pleasant land don’t seem to be working, says Andrea Kirkby.
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