housebuilders
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Latest property news
New housebuilder client wins for property sales specialist
Manchester based Property Perspective has welcomed four new housebuilder clients, including one that’s returned after four years.
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Latest property news
To Move Now launches Part Exchange alternative
A new alternative to Part Exchange has been launched to help housebuilders sell new-build homes more quickly.
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Features
Taxing problem of why house builds are stalling
David Hannah, Principal Consultant at Cornerstone Group, says that common misconceptions about taxes are causing housing projects across the country to stall.
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Latest property news
Housebuilders accused of ‘restricting supply’
Housebuilders are being blamed for the lack of housing supply after it was suggested that they are intentionally ‘holding back’ the construction of new homes to keep property prices artificially high in order to boost profits. The latest figures from Glenigan, which were compiled for the Local Government Association, show that 475,647 homes in England now have planning permission granted but have yet to be built. This figure is up 60 per cent since 2010, but the number of new homes being built has increased at a lower rate of 48 per cent, owed in part to the fact that the average length of time it takes for developers to complete a new home has jumped from 24 months to 32. Labour MP Clive Betts, Chair of the Local Government Select Committee, has reignited a long-running row between policymakers and the housebuilding sector over who is to blame for the current housing shortage by accusing the big housebuilders of failure to speed up housebuilding “to maximise their profits rather than addressing the country’s housing need.” “These are private companies who are very simply trying to make money for their shareholders. They are restricting supply and the government urgently needs to…
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Housing Market
Building relationships
Housebuilding activity is rising, but how do you persuade developers to sell through you? Marc Da Silva reports.
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Marketing
Portals remain ‘valuable lead generators’, says housebuilders
With more househunters than ever now searching for their next home typically looking online on one of the major property portals, it is not just crucial that estate agent maintain an online presence that goes beyond simply listing properties on their own website. Senior housebuilders have concluded that they should be listing homes on the portals too. A recent gathering of senior professionals from the UK new home building industry raised a healthy debate about the future of portals and online content accessibility for new homes available to consumers. Thirteen senior figures, representing 80 per cent of new homes currently being developed or in the pipeline in the UK and with an estimated portfolio value of £1 billion, concluded that portals are still valuable lead generators. It was agreed that portals serve as a critical central resource of whole market offerings in one place for consumers who are not necessarily brand loyal when it comes to a new home purchase. The London Lunch was hosted at The Ivy by New Home Finder and facilitated by Dave Bexon (left), Group Sales and Marketing Director of Redrow Homes. It was attended by Redrow Homes, Bovis, Taylor Wimpey, Persimmon, Linden, Kier Living, Miller…
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Movers & Shakers
Linden Homes Midlands strengthens sales team
House builder Linden Homes Midlands is continuing to strengthen its regional presence by welcoming Karen Stockwell to the role of Sales Manager to oversee a number of existing and ‘coming soon’ developments across Bedfordshire, Cambridgeshire and Northamptonshire. With more than a decade of experience in the new homes industry, Karen, a former marketing professional, joins Linden Midlands from the developer’s Chiltern region, with extensive knowledge and expertise in the new homes field. After spending around 13 years in marketing and PR, Karen decided to take a career change to work with a new homes developer, covering maternity leave for a colleague – and has never looked back. She said, “I fell into working within new homes to be honest, but once I become involved with direct selling and dealing with customers, my interest in property which I’d always had, and my love for the job in general, grew.”
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Features
And was Jerusalem builded here?
No, not yet. The Government’s initiatives to build more homes on England’s green and pleasant land don’t seem to be working, says Andrea Kirkby.
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