hybrid agents
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Agencies & People
Hybrid agents lose more market share but self-employed agents growing
Hybrid agents’ penetration across all property values has continued to fall, particularly at the higher end of the market but also among properties of £200,000 or less.
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Latest property news
Market share of hybrid/online agents falls in booming 2021
The market share of hybrid/online agents has fallen to 6.7 per cent in 2021 from a high of eight per cent in 2020, revealed in report by market analyst, TwentyCi.
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Features
Emoov is dead, long live Emoov!
Many assumed that Emoov would disappear after the company behind it went bust – but proptech firm, Mashroom bought its database and the name and relaunched the business. The Negotiator met its new CEO, Naveen Jaspal.
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Latest property news
Most vendors care most about speed of sale and getting asking price, not fees
Research by consumer advice website claims most sellers care little about the advantages claimed by online and hybrid agencies.
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Latest property news
A Question of Property: Liz Brown, MD of Connells, Midlands
How big is your part of Connells? I look after 55 branches and approximately 140 staff in the Midlands for Connells including land, new homes, mortgages services, sales and lettings. Are online/hybrid agents making headway? They were during the first six months of the year when the market was more buoyant, and the instruction-to sale conversion rate was high up at the 80%. It’s then that we saw a considerable take-up among vendors for hybrid agents. But as the market has become tougher, so this has changed. Vendors are realising the hard way that in more difficult markets, you need a little more expertise and proactive support to achieve a sale. You’ve got to know your customer base much better and be able to be able to put chains together. We are picking up instructions from online agents, which fall into two categories. These are either failed online attempts to sell – people who’ve tried online and haven’t sold and who are then seriously annoyed when they have to pay twice. Then there are the people who do get an offer via a hybrid-type agency listing, but the sale goes nowhere, and they have to abandon the offer and start…
Read More » What’s it like to be a Purplebricks ‘property expert’?
James Humphries-Stone, 29 joined Purplebricks two-and-a-half years ago What did you do before joining Purplebricks? I have been an estate agent since leaving school; I always wanted to be one and knew which path I wanted to follow since I was young and the only thing that held me back after leaving school was not having a driving a licence. As soon as I passed my driving test I got a junior negotiator role in a Basingstoke agency – it’s where I live – and then at 23 I became a branch manager of a leading independent in the town, and then two and half years ago I met Kenny Bruce (co-founder and sales director of Purplebricks). The main reason for my move from the high street to Purplebricks was that I had noticed the way in which people were transacting with the high street. I’d seen a shift in the way people were contacting agents more online instead of coming into branches. So for me, it was all being a part of that change. What do you estate agent mates think of you joining Purplebricks? It’s a mixed bag. When I joined a lot of them thought I was…
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