jon cooke
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Latest property news
Jon Cooke: Property industry has evolved “ten years in a few months during Covid”
CEOs of two major estate agency companies say Covid is driving huge changes to the way estate agents work that can't be turned back.
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Latest property news
Watch out Savills! Fine & Country launches bid to be No.1 in upmarket sales
New MD Nicky Stevenson says new territory licensing structure is already enabling holders to exploit new areas.
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Latest property news
All change at the top for Fine & Country as CEO quits
Parent company boss Jon Cooke has stepped in to be interim CEO while former Keller Williams MD arrives to head up most of UK operation.
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Latest property news
“Tough decisions lie ahead” says epropservices CEO
Jon Cooke, CEO of eProp Services, parent company of Fine & Country and The Guild, says without an extension to furlough payments beyond May, agents will have to consider redundancies.
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Latest property news
easyProperty claims to be largest Purplebricks rival following relaunch
EasyProperty has relaunched its business following the merger with the Guild of Property Professionals and now claims to be the second largest hybrid agent in the UK after Purplebricks. The company has also finished merging its lead generation, sales progression and negotiation platform with the Guild. Now, vendors who enquire via the new easyProperty website will be funnelled through to the relevant local property expert, who will be a dedicated member of staff from the local licensee’s high street branch. Easyproperty says this way there will be a clear difference between a licensee’s high street brand and the easyProperty hybrid offering, unlike Countrywide’s approach of offering both services locally on the same website. So far easyProperty says it has 333 signed-up licensees and 368 consumer-facing local property professionals who are currently undergoing training with former Hatched founder Adam Day. “Today is when we move to delivery our product to the consumer after three months of work,” says easyProperty Chief Executive Jon Cooke. “Consumer behaviour is changing and we are adapting to what [they] want – for us, it’s all about technology and people.” EasyProperty has also revealed a new structure with private equity and banking specialist Mark Phillips appointed as…
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Latest property news
Hatched founder joins easyProperty as Head of Operations
Adam Day, the founder of online estate agency Hatched.co.uk has joined easyProperty.com as its Head of Operations, just 15 months after Hatched was bought by Connells. On his Linkedin profile Adam lists himself as “taking a break” in between leaving Hatched earlier this month and joining easyProperty, although in December last year Adam was on a recruitment for more Hatched agents, saying it was an “exciting time to join our business as we continue to build on the successes of previous years”. Adam (pictured, right) has joined easyProperty to set up the systems and procedures that will transform the website from an exclusively consumer-facing operation into the geographically licensed B2B offering that easyProperty CEO Jon Cooke describes as “the convergence of high street agency with online sales and lettings”. And Adam has his work cut out – easyProperty expects to relaunch in September this year. £60m deal with GPEA Adam’s arrival at easyProperty follows the £60m deal between the Guild of Professional Estate Agents and easyProperty to merge earlier this month and that 270-plus GPEA members have signed up so far to be easyProperty licensees out of a potential pool of 800. In return for a fee, easyProperty is licensing…
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Latest property news
Over 270 Guild agents sign up to be easyProperty licence holders
Over 270 estate agents belonging to The Guild of Property Professionals have signed up to become easyProperty licence holders out of a potential pool of 800, it has been revealed. Online-only agent easyProperty was bought by the Guild’s parent company GPEA last month, a deal that completed on 12th July. This will eventually create a new parent company, e-Prop Services, although back in June the deal was framed as a merger on the main Easy.com site where all the Easy brands established by founder Stelios Haji–Ioannou are listed. The drive to persuade to Guild members to sign up to be geographically-based licence holders for the easyProperty brand and service follows an 11-date race around the country by a roadshow outlining the proposition. GPEA claims 70% of those who turned up to the roadshows signed up via a ‘letter of intent’ to become easyProperty licence holders. easyProperty CEO Jon Cooke (pictured, left) says the business will be relaunched in September as a part B2B, part consumer orientated operation, rather than its current consumer facing only offering. News of the new sign-ups follows criticism of the easyPropery and GPEA deal last month by leading proptech consultant James Dearsley, who questioned the deal’s…
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Latest property news
Hundreds of agents sign up to be easyProperty licensees, says Jon Cooke
EasyProperty has come out fighting following criticism of its merger with The Guild of Property Professionals last week, revealing that there has been “strong” take-up among the industry for its new territorial licensing system. Jon Cooke (pictured, below), the CEO of both easyProperty and the merged company’s parent group e-Prop Services, also says that he is receiving enquiries from non-members of the Guild but, while it currently only available to Guild menbers, it not a “compulsory” add-on and instead an “option” for members. Following criticism by leading proptech expert James Dearsley and industry veteran Ed Mead last week in which they questioned the merger’s likely success and highlighted its weaknesses, Jon says easyProperty has received 500 territory requests from Guild members including many from a sales roadshow that has been under way since June 14th. He says letters of intent were sent to all the agents who attended the three-hour roadshows and that a third of them signed and returned them. The roadshows have been conducted across the including in Coventry, London, Tunbridge Wells, Southampton, Exeter, Bristol, Manchester, Yorkshire, Newcastle and East Anglia. “There has been a lot of industry speculation from naysayers who seem to have a louder voice…
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