marketing
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Marketing
Property film stars
64% of internet traffic is driven by video related content, so it’s time to get filming, says Marc Da Silva.
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Features
Setting the stage
Andrea Kirkby discovers that ‘home staging’ really helps to sell property.
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Features
Snap happy?
Good photography and video sells property, says Andrea Kirkby – so please – no excuses!
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Latest property news
Online marketing strategy vital for estate agency success
A new survey of over 4,000 homeowners by Zoopla Property Group (ZPG) reveals that 94.2 percent expect their agent to automatically maximise the marketing exposure of their property, which includes listing the property on the major property websites.
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Guest Blogs
Marketing is from Mars, PR is from Venus
As an estate agent, marketing is in your DNA. You are good at understanding what makes people buy, sell, rent and let property. In fact, if you’re still in business, having survived the recent recession, you must be spectacularly good. But whilst I’m handing out the plaudits, let me suggest something which is probably not your strong point. It is a skill which takes creativity, contacts and commitment to get consistently right. It is public relations – getting you and your properties into the editorial content of newspapers, magazines, websites, TV and radio – something we have been doing for the past 15 years. Mainly laid to lawn? Why estate agents talk in a way unlike anyone else on the planet eludes me. Although the two are closely related, PR is not marketing. And the problem for estate agents is that the things which encourage someone to buy or let a property are not the same things which encourage a journalist to write about it. In other words, when it comes to PR, you have to stop thinking like an estate agent and start thinking like a journalist. Buyers might be tempted by “a stunning property with a flexible layout…
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