Many business leaders and large agency groupings have been shown the platform and say it is well funded and will take on the portals.

In a wide-ranging interview to discuss his new charity Agents Together, Bruce tackles many of the key criticism levelled against Purplebricks.

The new business under development by the Purplebricks founders, Michael and Kenny Bruce, has been revealed – with some ideas of what it sets out to achieve.

Many of the senior staff at the Birmingham-based LaunchB are former employees of the hybrid agency who have jumped ship in recent months.

The company's CEO has been a driving force within the property software firm for over 15 years, and there are signs it may be taking a new direction following his departure.

It won't be popular with some agents who view Michael Bruce's legacy dimly, but the foundation is backed with £1 million of his personal wealth.

Mike Day and Chris Watkin make the case for Michael Bruce's new foundation and why experienced people in the industry should join its panel of business mentors.

Company says former No.2 at the business is to work at creating a new strategy for the hybrid agency in America and stem its huge losses there.