The soon-to-launch portal challenger has published the latest tranche of agents to sign up to its 'founder' deal.

Estate agency chiefs say they are prepared to forgive the Bruce brothers' 'purple past' to help challenge the established portals.

Portal says other agents are able to be founding firms too and will be allocated equity in the company if they sign up.

Agents Together has launched a five-week programme of face-to-face and online help for agents who are, or may be, losing their jobs.

Michael Bruce is said to have been courted by City investors in recent days as he looks for the million necessary to take on Rightmove and Zoopla.

Many business leaders and large agency groupings have been shown the platform and say it is well funded and will take on the portals.

In a wide-ranging interview to discuss his new charity Agents Together, Bruce tackles many of the key criticism levelled against Purplebricks.

The new business under development by the Purplebricks founders, Michael and Kenny Bruce, has been revealed – with some ideas of what it sets out to achieve.