A lot is riding on looming Boomin launch as many agents say more competition will loosen grip of Zoopla and Rightmove.

Purplebricks has confirmed it is in talks with a range of VC and industry backers including, says Sky News, DN Capital.

Challenger portal says Rightmove and Zoopla are good for leads and listings but haven't kept pace with latest tech.

Iain White's dislike of Purplebricks means agents may be surprised he’s backing Boomin but says it’s industry's big chance to challenge portals

Soon-to-launch property portal makes claim as latest tranche of national and local joiners are revealed including Carter Jonas.

Agents who sign up now or later on are to be enticed in with a free first year and then, for Founder Agents, between £150 and £400 a month.

Martin & Co and its Ewemove, CJ Hole, Whitegates, Ellis & Co and Parkers stablemates at TPFG, are to all feature on the portal when it launches.

After months of speculation and rumour, co-founder Michael Bruce has spoken publicly for the first time about what the platform is going to offer.