OTM
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Latest property news
50+ branches of Andrews signs up to long-term deal with OnTheMarket
Agency knows for its considerable charity work is latest to join portal after initially rejecting advances from OnTheMarket.
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Latest property news
OnTheMarket passes 11,000 branch milestone
OnTheMarket has signed over 11,000 estate agency branches to its service which is approximately 65% of the overall UK sales and lettings industry, it has announced. The portal’s doubling of its branch count has been achieved, it admits, predominantly on the back of free listings being offered to agents via short term introductory trial offers that. OTM’s strategy and future success is now focussed on converting these agents into paying customers further down the line, in effect turning the UK into a three-portal market. The formerly mutual portal has also tripled its site traffic since February, which reached 17.4 million visits during September. Lead generation OTM has also been ramping up its lead generation efforts too and says it has quadruped the number of email and telephone leads it sent agents. “Our strategy to grow rapidly the scale of the portal is working and these latest milestones indicate that more property-seekers using OTM and viewing more properties – many of which are listed with us on a new and exclusive basis – is a recipe for generating more value to agents,” says Ian Springett, Chief Executive Officer of OnTheMarket. “That value is not just in the direct advertising return we…
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Latest property news
Leading NE estate agent signs up to OTM after originally rejecting its overtures
Leading NE estate agent Pattinson has joined OnTheMarket.com three years after originally rejecting its overtures.
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Latest property news
Humberts signs up to Zoopla four years after quitting to join OTM
Venerable but vulnerable estate agency Humberts has rejoined Zoopla and PrimeLocation four years after quitting prior to the launch of OTM.
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Latest property news
OTM starts new TV campaign today, days after being rapped by watchdog for previous one
Ad featuring Chas and Dave song focuses on portal's unique ability to offer properties for sale 24 hours before rivals and will run 3,000 times during September.
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Latest property news
Number of branches listing via OnTheMarket nearly doubles in six months
The number of branches listing via OnTheMarket has nearly doubled in just six months to 10,500 since it launched on AIM.
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Latest property news
OnTheMarket hits 10,000 branches helped by free listings offer
Challenger property portal OnTheMarket now has 10,000-plus estate agent branches listing on its site five months after its stock market debut.
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Latest property news
OTM says it now lists 55% of total agent properties available in UK
OnTheMarket says it is rapidly catching up with Zoopla and now lists over 550,000 rental and sales properties and has 9,500 listing agents, the company has announced. This means it has 55% of the total potential market for agent-listed properties while Zoopla has 82%, assuming a total market of a million properties, which Rightmove lists. The latest update from OTM, whose figures suggest it is now signing up between 500 and 1,000 agents approximately every 20 days, indicate that at current rate of expansion, the portal could catch up Zoopla in approximately 15 months, assuming the ZPG portal stands still. OTM has added 4,000 branches to its portal since it listed on AIM in February this year, an increase of 72%. “The very strong and growing agent support for our proposition has enabled us to rapidly gain ground on the market share of property listings of our long-established key competitors,” says OTM’s CEO Ian Springett. “We remain committed to creating an agent-backed, full scale challenger portal that injects some much-needed competition into the property portals landscape by disrupting what has for too long been effectively a cosy duopoly.” The news didn’t impact the OTM share price, which since peaking…
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