Purplebricks Australia
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Latest property news
Exclusive: This is why Purplebricks failed in Australia, explains portal executive
A senior figure from the the country's property industry reveals in a video interview why he believes Purplebricks failed so spectacularly in Oz.
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Latest property news
‘We’re not struggling in Australia’, says Purplebricks
Purplebricks claims its business in Australia is doing better than traditional estate agents there despite a declining market.
Read More » Purplebricks struggles in Oz as property market crashes after years of boom
Purplebricks has lost nearly 20% of its local property experts in Australia over the past three months as the Oz property market shows down after years of booming prices and demand. In its March annual results the company said it had 105 local property experts but now lists just 88 on its local website. Interviews with local LPEs by The Australian Financial Review revealed that some were “struggling” to make a living and that the large salaries they had been told were achievable have been failing to materialise. Purplebricks Australia CEO Ryan Dinsdale claimed that only 16 agents had quit since March, and said that 80% of agents were earning a good income. Documents revealed during the investigation have also revealed the fee Australian LPEs earn, which is AUS$1,000 of the AUS$5,000-6,000 upfront fee vendors pay in Oz. In New South Wales, which is the weakest property market in Australia at the moment, it was revealed that LPEs on average win 189 instructions for every 768 valuations, or just 24%. Purplebricks has chosen a bad time to launch its business in Australia. After many years, and decades, of boom the Oz property market is showing signs of a meltdown. Crashing…
Read More »Strewth! Leading Oz trade body clashes with Purplebricks over advertising claims
Western Australian industry body claims Purplebricks advertising claims about its service are "false" and "misleading.
Read More »Purplebricks Australia fined £11,200 after regulator receives complaints about its fixed fees
Purplebricks Australia has been fined AU$20,000 (£11,200) by the Queensland Office of Fair Trading (OFT) following complaints that it had misled customers about its fixed-fee offering, and not followed accounting and other business rules. OFT says it received “several complaints” about misleading claims both on Purplebricks’ website and within advertising. In a similar way that some consumers and agents complain about Purplebricks in the UK, it was claimed that Purplebricks was not clear that its fees were charged whether a property is sold or not. “Between November 2016 and June 2017, Purplebricks Australia Pty Ltd, entered into agreements with consumers who were not made aware of the terms of the fees charged,” a statement from the Queensland Office of Fair Trading says. “Consumers were also misled about additional services offered by Purplebricks, despite the agency advertising ‘low, fixed fees’ for their services when selling property. “Purplebricks [also] failed to fulfil some of its regulatory obligations about use of appropriate accounts software, use of a non-Queensland bank account and notification of substitute licensees and other places of business.” In a statement to Australian website Financial Review, Purplebricks’ CEO in Australia, Ryan Dinsdale (pictured, above), said his company had worked with the…
Read More »Purplebricks revenues in UK more than double
Purplebricks has revealed its interim results for the past six months ending October 31st which include UK revenue up by 118% to £39.9 million and a doubling of its Local Property Expert team to 650. Its overseas operations in Australia and the US are doing well too including revenue of £6.8 million in Oz and “solid progress” in the US where it now has 40 ‘local real estate experts’. But it’s most successful market remains the UK where Purplebricks has increased average revenue per instruction by 14% to £1,138. The UK operation also now claims to have 74% of the hybrid online agency market, with the next largest behind it, Emoov, a minnow by comparison. Online reviews One item sticks out in the results – Purplebricks’ reliance on its controversial listing with Trustpilot, on which it highlights a ‘five-star’ rating in all three markets. No mention is made of its recently-reinstated listings on allAgents. Purplebricks says that once the results are finalised it expects to report revenues of £84 million and £12 million in Australia. “We continue to win UK market share from traditional operators in what is a challenging market and consolidate our leading position with competing digital and…
Read More »Purplebricks Australia ‘growing’
Michael Bruce, CEO, Purplebricks, says that its launch into Australia has had a fantastic start.
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Latest property news
Third Oz city launch today for bullish Purplebricks
Purplebricks has today launched into a third Australian property market and says its business there is expanding faster than its initial launch in the UK in April 2014. Its new Sydney and central coast operation has just gone live with 20 local ‘property experts’ and an AU$5,500 fixed fee which, the company claims, saves sellers AU$15,000 off the cost of using one of the country’s traditional agents. Australia’s property market is a softer target than the UK’s. Agents there typically charge a 2.2% fee plus marketing costs of several thousand dollars,. Purplebricks initialy launched last year into Melbourne and Brisbane, followed by today’s Sydney announcement and later this year, Perth and Adelaide. The company is making much of its success in the UK to promote the Oz operation. Co-founder Michael Bruce (pictured) last week told local paper The Financial Review that the company was “playing a major role in changing the way real estate is sold in the UK and would do the same in Australia”. He also told various media outlets in Sydney recently that the UK’s traditional agents were ‘struggling’ compared to Purplebricks, picking out Countrywide and Foxtons as examples and claiming to be the UK’s largest estate…
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