Purplebricks
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Latest property news
Emoov attracts YOPA and Purplebricks agents as latest crowdfunding hits £1.5 million
Hybrid agency Emoov is pinching agents from rival firms YOPA and Purplebricks as its prepared for an IPO later this summer.
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Latest property news
Estate Agencies rapped by advertising watchdog
Coventry firm Lewis Oliver was reported for a cheeky newspaper ad that included a picture of a man’s torso wearing only swimming shorts headlined as “WOW WHAT A PACKAGE”. A roundel over the model’s crotch then said “Fully Managed Letting Service”. Two members of the public complained about the ad, claiming that the “image was irrelevant to the service being advertised and objectified the man” and was therefore offensive. The ASA has upheld the two complaints, saying that “taking the image, strapline and placement of the roundel into account, we considered that the ad was likely to have the effect of objectifying the man by using his physical features to draw attention to an unrelated product. “We concluded that the ad was likely to cause serious offence to some people.” Lewis Oliver was told not to repeat the ad, which is due for renewal in a few weeks’ time when the advertising contract with the paper comes to an end. The ad has also appeared as a billboard ad (above) although this did not attract any complaints. Meanwhile, a Cornish estate agent has had both a tweet and a blog published by the business referred to the Advertising Standards Authority (ASA),…
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Purplebricks increases UK ad spend by 50% to £21 million as it aims at 10% market share
Extraordinary figures are revealed in latest annual report and account, which also reveal increased profits and turnover here, but continuing losses in Australia and the US.
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Movers & Shakers
Birmingham-Dubai-Las Vegas-Birmingham
James Laurence Sales & Lettings in Birmingham reports that Athina Morse has returned to the company after returning from her adventure to Dubai, where she worked with HMS Homes.
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Latest property news
Purplebricks lands in Canada after buying local counterpart DuProprio for £29.3 million
UK, Australia and US hybrid agency Purplebricks now has a foothold in Canada after buying local counterpart DuProprio.
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Countrywide shares drop by a third in a single day following profit warning
Countrywide shares lost a third of their value in a single day following a largely gloomy update from the company.
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Latest property news
Trump’s trade war with China wipes millions off value of industry big names
Donald Trump's to balance the importing and exporting books with China has had a direct and surprising effect on UK property PLC share prices.
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Latest property news
Purplebricks USA gambles on expansion into Las Vegas and Phoenix
Hybrid agency Purplebricks USA has set up shop in two more cities within America including Phoenix, Arizona and Las Vegas.
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Latest property news
Purplebricks USA speaks at workshop designed to help legislators prevent discrimination against online agents
Purplebricks USA says its appearance yesterday at a Federal Trade Commission and Department of Justice workshop in Washington DC was in part to help the country’s legislators prevent traditional agents discriminating against online competitors. In the past the Department of Justice (DoJ) has been forced to intervene in the US industry and prevent ‘anti-competitive’ practices involving online/digital agents. This is in stark contrast to the UK, where the main portals have from the outset enabled online-only agents to list on their platforms. This has been despite agents being unhappy that some online operators have walked a thin line between being an agent and offering vendors and landlords direct access to the portals. In 2008 the DoJ sued the National Association of Realtors – the NAEA’s counterpart in the US – for blocking internet brokers, as online agents are called there, from the country’s property portals. This in theory freed up internet brokers to offer a pared-down, low-fee service via the same portals as traditional agents, and ultimately paved the way for Purplebricks to launch in America, but anti-competitive activities persist, according to commission-free property firm Trelora. During the workshop its CEO Joshua Hunt (pictured) said his company had endured “bricks…
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Latest property news
Purplebricks to be quizzed by US competition watchdog over its flat-fee business model
Purplebricks' CEO in the US Eric Eckhardt is to be quizzed by attorneys from the country's Federal Trade Commission about its business model and practices.
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