Rightmove
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Housing Market
Property prices set to soar
Residential property prices are set to rise sharply over the next few years, as the supply of housing coming onto the market continues to fall, according to the RICS UK Residential Market Survey for May. The report shows that despite growing demand from buyers, the stock of homes per surveyor in May dropped to the lowest level since the data series started in January 1978, pushing home prices higher in the process, and at a quicker pace than in April. 34 per cent more surveyors saw prices increase in May as the supply of homes coming on to the market fell for the fourth month in succession with 19 per cent more surveyors reporting a decline in new instructions. According to RICS, the average stock of residential property per surveyor has fallen by around 12 per cent since the start of 2015. Consequently, 38 per cent more surveyors expect to see property prices increase over the next three months, supported in part by the fact that new buyer enquiries rose at the fastest rate in over a year. RICS Chief Economist Simon Rubinsohn (left) said, “There had been some hope that the removal of political uncertainty would encourage more properties…
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Agencies & People
Zoopla and Rightmove provide ‘competitive advantage’ – Connells
A detailed analysis of email leads delivered by Zoopla and Rightmove throughout 2014 show that the level of duplication between the two major portals is lower than previously thought, the Connells Group has claimed. Internal data from Connells reveals that of all consumers who sent email leads through the major portals, 93.8 per cent were unique to either Zoopla or Rightmove with only the remainder duplicated between the top two portals. What’s more, Connells claims that for the highest value market appraisal leads, 99.9 per cent were unique, with just 0.1 per cent duplication. David Plumtree (left), Group CEO Estate Agency Connells Group, said, “With the recent launch of Agents’ Mutual we were keen to confirm the value delivered to our network by the major property portals, reaffirming the low level of duplication of leads between the two main players, which has continued into 2015. “The value of being on both Zoopla and Rightmove is clear, and remains the best choice for our customers and network of agency offices in 2015.” As a shareholder in Zoopla, the Connells Group has opted not to sign up to OnTheMarket.com (OTM), which launched earlier this year. Meanwhile, Zoopla Property Group (ZPG) has confirmed…
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Features
On Target?
On 26th January 2015, OnTheMarket.com, a major new UK property portal, finally launched. And the reaction is...
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Latest property news
Rightmove shareholders ‘find their happy’ as profits soar
Rightmove’s shares soared by 28p to 3057 pence when its financial results for 2014 were announced. Revenues were up by 19 per cent to £167million (2013: £139.9m). Profit after tax was £96.8million, compared to 2013’s result of £97.02 million. The company reported that it made an average of £684 per month from each estate agent branch that uses the service, up 13 per cent year-on-year. In excess of 100 million people visited the Rightmove site in January, a record month for the property portal, acting as yet another indication that a growing number of house hunters are now starting their property search online. Nick McKittrick (left), Chief Executive of Rightmove, said: “The outlook for the UK online property advertising market remains positive as consumers and customers become ever more digital and the market continues to shift from traditional advertising channels.” Meanwhile, OnTheMarket (OTM) has accused Zoopla of becoming desperate as it loses ground in the online property portals war, after it issued a press release last week stating that it had received legal advice that the OTM portal and its member agents could face fines and claims for damages should some of its activities be declared to be infringing competition…
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Agencies & People
Make your move
OnTheMarket.com launches on 26th January, asking agents to make a critical choice. We invited the three players to state their case for your business.
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Agencies & People
Sellers warned to beware of agents who list homes on OTM
Homeowners who want to sell their properties could miss out on potential buyers, as thousands of estate agents continue to stop listing homes on either Rightmove or Zoopla, as a result of OnTheMarket.com’s (OTM) ‘one other portal’ rule requiring their member agents to stop advertising on either website, Zoopla has warned. Various agents have in recent weeks stopped listing properties with Rightmove, but it is Zoopla that has been most affected by the new OnTheMarket website, with a larger share of agents opting to cancel their subscriptions to Zoopla, in accordance with OnTheMarket.com’s strategy. Ian Springett (left), Chief Executive of OnTheMarket.com, in a press conference recently, said that OnTheMarket “want to keep growing” and get to the “number two position” in the portals market “as quickly as possible” and at the expense of Zoopla. But by preventing their member agents’ from listing homes on both Rightmove and Zoopla, which between them get more than 100 million hits a month, Zoopla argues that OTM is restricting consumer choice and the potential market reach of those vendors and landlords trying to find buyers or tenants for their properties. Lawrence Hall (right) of Zoopla said, “Marketing a property as widely as possible is…
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Features
How’s the property portal war going?
It’s the most serious of online games. Andrea Kirkby reviews the state of play between the two giants and their challengers.
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