Forget Phil and Kirstie, property portal says IT is the way to get your properties on TV

If you’ve ever considered advertising your properties on TV but baulked at the huge cost then a recently-launched property portal is claiming to be the first to offer agents a more affordable way to achieve it. The World Property Network (TWPN.com), which is both a UK and overseas property portal, has partnered with PropertyTV on Sky channel 238 to create regular 20-minute shows fronted by presenter Oliva Cox that showcase client agents’ properties. Branded as TWPN TV it claims the broadcast deal is a first for the UK property market because it offers agents access to a UK audience on Sky. TWPN claims the series of programmes, which will run over a 14-week period, has a potential audience of over half a million viewers. Agents who sign up to the show will get help from TWPN and Sky to script and organise the filming. “With the advent of smartphones, tablets and catch-up/on-demand technology, we believe TV exposure is ‘a must’ for all forward thinking estate agents and property developers in the current, fast-changing global property marketing scene,” says TWPN founder and former airline captain Peter Mansfield. “We hope to lead the way in making TV accessible and ‘the norm’ for agents to showcase…