social media
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Features
Hanging on the telephone: Hello? Hello? Anybody there?
In today’s digital world of email, social media, chatbots and texting, the humble telephone still plays a significant role in an estate agent’s life. But, asks Nigel Lewis, for how long?
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Features
How to use video marketing in 2020
With Christmas just around the corner – not to mention a festive election – you might find December is a bit quiet. The perfect opportunity, then, to hone your video strategy, ready to make an impact in the New Year. To help you get started, here are five ways estate agents can use video to engage audiences: 1 Let’s talk about you Video is the perfect way to showcase your agency – but we’re not talking stuffy, corporate films. Create an ‘about us’ video that shows the personal, authentic face of your business. Go behind the scenes for an intimate look at how you operate, don’t be afraid to add humour (but maybe avoid the Christmas party). TIP: Don’t look directly into the camera – it can appear sinister and unnerving. Look over the shoulder of the person filming. Introduce your team – so new customers know who will be helping them buy, sell or let their homes and put a face to the name. Show them at work, with customers or looking round a property. Some people will feel awkward at first, so shoot plenty of footage while they get comfortable. You can edit it down to choice soundbites…
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Features
How to sharpen up your Call To Action
In a tough, uncertain market for agents, says Nelly Berova, how do you get the edge over your competitors in the search for vendors and landlords?
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Latest property news
Jamie Lester launches consultancy to help developers
Jamie Lester has launched Jamie Lester Consultancy, an advisory service providing expert sales and marketing strategy advice to property developers. Jamie Lester Consultancy provides comprehensive strategy advice including sales, marketing, branding, placemaking, social media and PR for new homes. The service ideally begins at planning stage, advising throughout the whole journey, from building the right product through to pricing correctly when it comes to the selling stage, and everything in-between. The service is tailored to individual needs, and clients can choose the elements they require. Jamie says, “Having worked on both sides of the sales fence – as an estate agent and on behalf of property developers – I wanted to launch my own consultancy to use every part of my professional knowledge. I know what to do, but more importantly, what not to do, and I love to share my experience to help developers not only stand out from the competition, but most importantly, sell their properties at a profitable rate.”
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Features
Social media: listen to the online chat to inform YOUR strategy
We already know the significance of ‘voice’ on social media, says Tara Dulake, but did you know listening is just as important?
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Features
This is the worst article about headlines ever written
See, it got your attention. Whether you’re using digital marketing to target vendors and landlords, or to promote your properties to prospective buyers and tenants, headlines matter says Nelly Berova.
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Guest Blogs
Why the UK property market needs to embrace the social media habits of its US counterparts
My time in the U.S. really opened my eyes to ways I might be able to incorporate some of their ideas into my own business in the UK.
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Features
Using LinkedIn for personal use…
A spiffy profile 1. You can customise your profile URL to make it easier for people to find you and make your profile look more professional. 2. Add a background image to your personal profile. In 2014, LinkedIn allowed you to upload and use your own cover photo. Give your profile more personality by adding a professional background photo. This should be relevant to your industry, but you can also be creative with it. 3. Take advantage of the blog and website links within your profile. LinkedIn not only allows you to promote a website, but you can also add lots more information about yourself that will help you to promote your content online. Add links to your social media profiles, company profiles and links to your work online to show what you have done. 4. Optimisation isn’t just for search engines You can optimise your profile for relevant keyword terms by including them within your headline, summary or work experience sections on your profile. Using the right keywords is the difference between being found and being invisible. 5. Find new connections To start building up your connections, you can connect with colleagues, suppliers and anyone you know within your…
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Guest Blogs
The bible of libel
Through social media it’s easy for people to run you and your business down, online. So if it happens, what should you do? Amanda Hamilton, CEO of NALP, has some sage advice.
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Features
8 ways to boost your social media following
‘Everyone’ is now using social media – so how do you get noticed? Nelly Berova has some wise words to make you stand out in the crowded internet.
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