The Guild of Property Professionals

Over 270 Guild agents sign up to be easyProperty licence holders

Over 270 estate agents belonging to The Guild of Property Professionals have signed up to become easyProperty licence holders out of a potential pool of 800, it has been revealed. Online-only agent easyProperty was bought by the Guild’s parent company GPEA last month, a deal that completed on 12th July. This will eventually create a new parent company, e-Prop Services, although back in June the deal was framed as a merger on the main Easy.com site where all the Easy brands established by founder Stelios Haji–Ioannou are listed. The drive to persuade to Guild members to sign up to be geographically-based licence holders for the easyProperty brand and service follows an 11-date race around the country by a roadshow outlining the proposition. GPEA claims 70% of those who turned up to the roadshows signed up via a ‘letter of intent’ to become easyProperty licence holders. easyProperty CEO Jon Cooke (pictured, left) says the business will be relaunched in September as a part B2B, part consumer orientated operation, rather than its current consumer facing only offering. News of the new sign-ups follows criticism of the easyPropery and GPEA deal last month by leading proptech consultant James Dearsley, who questioned the deal’s…