web content
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Nelly Berova
Types of content and how to use them effectively
We’ve all heard the cliché, but exactly what kind of content drives an agent’s website? Digital marketing expert Nelly Berova has nine good answers.
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Features
Why estate agents’ websites are important tools once more
Agent websites used to play second fiddle portal listings, but that's all changing. Lisa Isaacs looks at how they can generate leads, capture data and use analytics to influence content.
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Features
8 quick and easy blog post styles
You want to start posting on your blog more often? Great idea! After all, says Nelly Berova, a good blog can gain the attention of your prospecting clients, build trust, and optimise content for customer conversion.
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Features
The 3 rules of winning the digital marketing game
Houses don’t sell themselves, says Joanne Christie, but an effective online marketing strategy could net those buyers and bring in more sellers.
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Marketing
Want a new website?
What does it take to build a really great, successful, professional estate agency website? Marc Da Silva reports.
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Marketing
Adaptive content
Anna Macleod, Head of Marketing and Communications at Kinleigh Folkard & Hayward, looks at why estate agents now need to adapt their content to reach a wider audience.
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