Zoopla
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Latest property news
22% of public recognise OnTheMarket, says Zoopla research
The marketing mountain that OnTheMarket must climb to catch up its two main rivals has been revealed today after Zoopla published its latest brand awareness figures. Parent group ZPG paid market research firm Harris Interactive to quiz 1,100 people about which of the three main portals – OnTheMarket, Zoopla and Rightmove – they recognised. It found that 22% recognised OnTheMarket, an increase of 1% compared to May this year, while 90% recognised Zoopla and 83% Rightmove. The responses from the research were prompted – meaning the people surveyed were shown the portals’ logos and then asked if they recognised them – but Zoopla in addition asked them to recall the main portal brands unprompted. Zoopla says this research revealed that 47% of respondents recalled its name while 39% remembered Rightmove and 3% recalled OnTheMarket. The fruits of Zoopla’s ‘always on’ promotional activity is clearly bearing fruit. In recent years it has often outspent Rightmove on TV and, for a time, had a virtual monopoly on London’s black cab advertising. Also, in July this year it wrapped an entire fleet of London buses in purple. Gareth Helm, Group Chief Marketing Officer for ZPG (pictured), says: “Our ongoing investment in brand resulting in consumers…
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Latest property news
Zoopla claims 40 branches have returned to it from OTM
Zoopla Property Group has announced that over 40 agent branches have recently returned to it after initially leaving to list with on OnTheMarket, including a raft of multi-branch agencies and several independents. These include Howard Cundey which has 12 branches in Surrey, Sussex and Kent as well as Jeffries with nine branches in Hampshire (including a recent purchase of a single-agent rival). Other smaller but still multi-branch agents include TaylorMilburn with two branches in Essex; Jon Simon with three branches in and around Manchester and Midcalf Nichols, which has two branches in Stourbridge. “Agents now firmly grasp the ZPG value proposition and cannot afford to be at a competitive disadvantage, using services that simply do not deliver value for their business,” says Mark Goddard, Managing Director, ZPG Property Services (pictured, left). “We have the most effective marketing platform, the best software solutions and are now generating new revenue streams for our partners through products such as MoveIT.” Earlier this month the company claimed that in total over 500 agents had returned to it from OnTheMarket. Zoopla currently lists at least 6,446 sales and letting agents on its site while OnTheMarket lists 3,217. These figures do not reflect the number of…
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Latest property news
Zoopla’s new offices vs the Rightmove lair
Zoopla and Rightmove are clearly not short of cash. The two portal giants last year posted profits between them totalling £169 million and some of it has made its way into their office environments. Both companies are competing for the best staff of course and, following the launch of Zoopla’s new offices on London’s South Bank, it appears the purple one is making a bid to win this workspace war. So let’s compare the two. What are the common themes that upmarket offices should include these days. Perhaps your branch could follow suit? Rightmove on the left, Zoopla on the right. Enable staff to be watched while they’re brainstorming Remind people where they’re working, with BIG LOGOS Attract staff who like gardening Give it a theme, like farming or libraries, or something
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Latest property news
New revenue opportunities for estate agents
ZPG adds mortgage pre-qualification data to applicant leads.
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Latest property news
OnTheMarket visits rise as Zoopla goes on the buses
Eight million visits recorded in June – an increase of 33 per cent since January, says CEO Ian Springett.
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Latest property news
Zoopla boss in Brexit legal challenge
Twitter hashtag garners support for ensuring correct constitutional process.
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Features
The battle for North Yorkshire
North Yorkshire has become a battleground for dominance among the portals, says Nigel Lewis.
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Latest property news
Property Software Group (PSG) goes to Zoopla for £75 million
Zoopla Property Group Plc (“ZPG”) has announced that it has conditionally agreed to acquire The Property Software Group (“PSG”), the UK’s market-leading provider of software solutions to property professionals, used in over 8,000 agency branches. PSG was sold by the Guardian Media Group in December 2013 for £17.8million, in a management buyout backed by LDC and this sale at £75 million brings a return to LDC of over four times its investment, just 27 months later. An impressive sum for a company that was established less than 10 years ago and made underlying profits of £5.1million in the last financial year (to March 2016). PSG software products provide daily workflow tools to over 8,000 estate and letting agencies (quoted as being around 40 per cent) across the UK through its cloud-based (Alto, Jupix) and desktop (Vebra, Core, CFP) software products and provides essential systems for the day-to-day management of inventory, marketing and communications as well as diary management, chain progression, business reporting tools and financial processes. PSG’s newest products, MyPropertyFile and MoveIT, provide agents with digital platforms for engaging more effectively with their clients and generating additional revenue streams from a variety of property-related services. The acquisition of PSG is,…
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Products & Services
Zoopla, Countrywide and Connells partner with Proptech firms
Zoopla, Countrywide, Connells, Fixflo, Property Detective, Trussle and Landbay are to work together in a series of investments and collaborations to bring further services to consumers. FixFlo, the UK’s leading online repair reporting platform, will provide ZPG agent members with tools to help them manage tenant maintenance issues more effectively; PropertyDetective is a supplier of property and neighbourhood research reports and they will provide more in depth property data to Zoopla users and agents; MD and founder of PropertyDetective, Barry Bridges said, “Our reports are now recognised by the industry and consumers alike as the best residential property reports you can get your hands on, full of useful information about the local area, giving an unbiased and genuinely useful picture of the facts that anyone moving home should be making themselves familiar with BEFORE moving home. Today, we start bringing those reports and our insight to a national audience of millions.” Landbay is a leading peer-to-peer lender for property, which will allow ZPG users to invest in the UK residential property market from as little as £100; Trussle, the UK’s first online mortgage adviser, will help ZPG users find the best value mortgages for their needs. Alex Chesterman (right), Founder…
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Agencies & People
Andy Botha to join Zoopla as CFO
Andy Botha will replace Stephen Moran as the Chief Financial Officer (CFO) at Zoopla Property Group (ZPG) it has been officially announced. Botha joins the company on Monday 18th April, coming from notonthehighstreet.com where he has been Chief Commercial & Financial Officer since 2013. He has also held senior commercial and financial roles at Betfair and lastminute.com. In a statement on Monday, ZPG said Botha has a proven ability to execute different multi-brand, multi-channel business models across the digital and technology sectors. “He brings with him a wealth of highly relevant experience in tech businesses and demonstrable success in leading financial teams and business units during periods of high-growth,” said Chairman Mike Evans. Botha will join ZPG’s recently strengthened senior leadership team, which includes Paul Whitehead as the newly appointed Group Strategy Director. Paul was most recently Chief Commercial Officer at uSwitch (recently acquired by ZPG) and was previously Head of Corporate and Business Development at Channel 4 for six years. Alex Chesterman (left), Founder & CEO of Zoopla Property Group Plc, said, “I am very much looking forward to working closely with Andy and Paul as we continue to deliver on our strategy. There is much to play for…
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