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Proptech

The Sellers have sold! Guild parent firm buys website and lead gen platform Starberry

Epropservices has bought the proptech market leader for an undisclosed sum from founder brothers Ben and Rus Sellers.

Nigel Lewis

starberry epropservices

Guild parent company Epropservices has bought estate agency website and lead generation platform giant Starberry, which will now be offered to its Fine & Country and Guild estate agency networks.

The acquisition has the financial backing of City investment firm Toscafund, which owns 85% of Epropservices following a shares acquisition two years ago.

Jon Cooke image“Starberry’s services will be available to Guild members over the coming months as part of bespoke packages should members look to increase their digital footprint,” Jon Cooke, CEO of Epropservices (left) tells The Negotiator.

This will include providing agencies with digital strategy, branding, website design and development, video content, SEO, social media marketing, online advertising, email marketing and content automation.

Lead generation

Founded in 2001 by brothers Ben and Russ Sellers, Kent-based Starberry has gained popularity as agents have realised their websites are more than just digital shop windows and can be significant and cost-effective lead generation engines.

Starberry CEO Starberry, Ben Sellers (pictured, top image), says: “We’re delighted to join forces with the Epropservices family. It’s an incredibly exciting time for us as we help the whole property industry to embrace the power of digital.

“Together, we can offer our customers a wealth of new innovations and multichannel services to accelerate growth and take things to a whole new level.”

matthew siebert toscafundMatthew Siebert (pictured), a Toscafund and epropservices director, says: As a leading investor in the fintech and proptech sectors, we believe that the acquisition of Starberry strengthens the group’s leading position as a digital enabler to the property industry and will provide its clients with a superb suite of products and services.”

March 2, 2021

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