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TheHouseShop starts uploading its rental listings to Facebook’s Marketplace

The free-to-list portal follows Zoopla and OnTheMarket onto the social media platform.

Nigel Lewis

 

Hybrid sales and lettings portal TheHouseShop has begun listing its rental properties on Facebook’s Marketplace platform, the third to do so after Zoopla and OnTheMarket.

The company says it is an opportunity for agents who sign up to its service to list their rental properties for free on Facebook.

TheHouseShop does not charge agents to be on its platform or receive leads and instead it up-sells 30 different services including photography, EPCs and viewings, claiming it is popular with smaller agents who can’t afford to list with more than one portal.

Unlike Rightmove, Zoopla and OTM, TheHouseShop accepts listings from both home owners, landlords and agents, and verifies its landlords via a Land Registry ownership check to prevent fraudulent ads.

Marketplace

“With so many people already using Facebook to engage with friends and search for spare rooms or rental properties, it made perfect sense for TheHouseShop to integrate with Facebook Marketplace,” says Sebastien Goldenberg, CEO and founder of TheHouseShop.

“Our new integration with Facebook Marketplace will help cement our reputation as the UK’s leading property marketplace and places us alongside the other leading players in the industry.”

Facebook’s marketplace for rented properties is in its early days and features a mix of individuals based inside and outside the UK offering properties to rent, as well as agents listings via Zoopla, OTM and TheHouseShop.

In one large London postcode The Negotiator looked at, Facebook Marketplace listed 75 properties to rent compared to 111 on Rightmove, 108 on Zoopla and 89 on OnTheMarket.

Read more about TheHouseShop.

 

 

November 29, 2018

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