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Online estate agent share of market has levelled out at around 7%, says new research

Report by TwencyCi also shows gains for online and hybrid agents in sub £200,000 market but shrinking share of market elsewhere.

Nigel Lewis


twentyci online estate agent

The share of the property market held by online and hybrid estate agents has plateaued and is “consistently hovering” around the 7% mark according to the latest TwentyCi housing market report.

During the first three months of 2019 they held a market share of 7.6%, an increase of just 0.2% compared to the same period last year.

Online agents are the most successful in the sub £200,000 housing market where they hold 9.04% of the market, up from 8.04% last year.

In other markets they are struggling. Their share of homes for sale between £200,000 and £350,000 has reduced by 2.5% year-on-year to 7.13%, and for homes for sale between £350,000 and £1 million, by 12.5% to 4.63% market share.

Online agents are fairing worst in the prime market, where their share dropped by a quarter to just 0.85%.

Overall, online agents sold 17,125 properties during the first quarter of 2019 compared to 209,109 sold by high street agents.

Brexit effect?

TwentyCi’s also claims that after running the figures on the housing market as a whole, it could not find the ‘Brexit effect’ claimed by many corporate estate agencies in their annual reports.

“There is no significant impact of Brexit as a national story; the market is subdued, as it has been since the financial crisis of 2008 but there is still some growth,” its report says.

“We do note though that there continues to be a lack of properties on the market, consistent with the subdued landscape.”

But TwentyCi also says several cities in the UK are enjoying mini-booms including Nottingham, Birmingham and Sheffield where house prices increased by 4%.

Read the report in full.

April 17, 2019

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