Zoopla says Happy Friday as it reports an impressive 36% uplift in valuation leads for its agent clients.
The figures indicate a spike in new business delivered to agents across the country when comparing the last 12 months with the previous year.
This welcome uplift in valuation leads comes as Land Registry data has revealed a surprisingly active housing market in the South East of England despite slight price dips. Homebuyers and sellers in this part of the country accounted for 23% of all property transactions in 2018.
Zoopla says that according to their research, property investors accounted for 15% of property sales across the UK in 2018 – indicating that landlords are increasingly evaluating their portfolios as the rules around how they claim tax relief have changed. Of these investors, 36% of sales agreed were by existing homeowners, whilst cash buyers made up 22% of investor sales.
In other research by Zoopla, nearly half (49%), of households surveyed consider themselves to be browsing the property market at the moment.
Charlie Bryant, Managing Director at Zoopla, said, “Our strategy of delivering quality vendor leads to agents is bearing fruit. Today’s figures are further evidence that our focus on investing in advertising, building new products and revamping our tools is working. We will continue to be committed to delivering value for money for agents and anticipate delivering strong lead levels for the rest of 2019.”
Zoopla says it is supporting its agents by investing in tools, insights and marketing campaigns which bring the most informed and ready-to-move sellers to its portal. This investment currently includes:
- The revamped AgentFinder tool, designed to match consumers with the right agent for them;
- The Property Valuation Report, previously reserved for banks, mortgage lenders and surveyors – it helps agents stand out during appraisals and win new business;
- Outspending the other portals on marketing and advertising, with Zoopla increasing spend 23% in Q1 of 2019.