Portal property listings should be launched on Monday evenings at 8pm to get the most leads, it has been claimed. Research by property portal Zoopla among its listings shows that adverts for…

Research by Zoopla reveals just how crucial first hour and days of a property's online portal appearance are for lead generation.

63-branch London agency says it will spend next 12 months comparing the two portals' performance before makig a decision on which to pick.

It's good news for agents using Zoopla, as the portal reports a strong uplift in leads over the last 12 months.

MD Charlie Bryant says announcement follows consultations the UK's leading letting agents.

Zoopla is both ramping up its advertising spend and putting analytics at the heart of the business once more following Donnell promotion.

New Zoopla research reveals that low fees and local presence are not the most important factors for property sellers when choosing an agent...

Zoopla has introduced several agent-pleasing measures including removing ads from search pages, helping agents prioritise leads and testing a home valuation report service.

Read how Zoopla's State of the Nation report on the UK housing market reveals that the number of people using online agents has doubled.

Venerable but vulnerable estate agency Humberts has rejoined Zoopla and PrimeLocation four years after quitting prior to the launch of OTM.