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New portal reveals backing from Rugby legend Jason Robinson

Robinson, who has a passion for property, says he likes what the portal is doing and is to be its launch brand ambassador.

Nigel Lewis

wearethemarket robinson

Recently-revealed property portal WeAreTheMarket.co.uk has signed up rugby legend Jason Robinson (above) as its launch brand ambassador.

As The Negotiator reported last week, We Are The Market is taking a novel approach to establishing a property portal by focussing on local and regional independent estate agents who are invited to back the portal on their patch.

Robinson, who was part of the 2003 squad that won that year’s Rugby World Cup and is often described as England’s greatest winger, is working with the portal’s team to promote the platform during run up to its official launch next month, initially in the Midlands.

“We Are The Market is leading the way in providing a more localised property search, somewhere that people can find the best property stock in their area first and gain a valuable insight into the local area,” says Robinson.

Independent agents

“The team is building a portal that is all about the property, locality and the independent agents themselves – surely a winning combination? “Property has been a passion of mine for years and I have a lot of respect for what the team is working so hard to accomplish.

“When I first talked to the founders of We Are The Market, I felt an affinity with what they were aiming to do.

“Now is the right time to focus on the needs of each local area, especially given the effect of COVID-19 on our communities, and deliver what buyers and renters need during their property journeys. I’m proud to be part of the team who has decided to tackle the status quo of property searching.”

cleary wearethemarketThe portal’s co-founder Mike Cleary (left), says: “We’re delighted to be welcoming Jason, a natural born winner, to our team as a brand ambassador.

“His knowledge of what it takes to prevail in the most competitive of environments will be a constant inspiration for us along this journey.”

January 19, 2021

One comment

  1. David Beckham has 45M followers if he promotes a fashion item he is an influencer, if he were to be promoting We Are The Market, well I do not see the fit. Influencing and micro-influencing is all about getting a person who has a loyal ‘tribe’ behind them in your vertical, and getting your service out to that tribe through them. Last year influencing was a 10BN$ industry, this year it is set to be 20BN$ it is replacing the e-shot followed by call, followed by video conference, it is highly effective but the ‘influencer’ has to be aligned to your brand. So on the one hand great inniative by Mike Cleary, understanding the concept of influencer marketing, but unless he wants Rugby fans, maybe try an influencer who has estate agency followers, a great read is Amanda Russell ‘The Influencer Code.’

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