Unusual estate agent boards used to persuade drivers ’20 is plenty’
Stevens Estate Agents has signed an unusual partnership with a local council to help get road users to slow down as part of a road safety campaign.
West Devon estate agency Stevens’ has partnered with a local couincil to promote road safety with an unusual use of its sale boards promoting a ‘20’s Plenty’ speed campaign.
Sticklepath council is just three miles from Okehampton on the northern edge of Dartmoor National Park and attracts walkers, cyclists and other visitors. With its primary school, village shop, village hall, children’s play area, recreation ground, pub and church, the Parish Council wanted an eye-catching and memorable way to promote the speed campaign to road users.
GETTING THE MESSAGE
Similar campaigns in other areas successfully utilise estate agency boards and so the Parish Council approached Stevens’ to help get the message across to everyone who drives through and within the village.
James Stevens, Director of Stevens’ Estate Agents, says: “We’re really pleased to have been asked to help promote the speed reduction scheme in Sticklepath.
“The speed limit on the road through the village is actually 30mph, but it isn’t always adhered to.
“This limited timescale campaign is designed to grab drivers’ attention to get them to think about their speed.
“We’ve had a new board designed and made especially for the project – they’re different to our normal house-shaped boards but use the same colours incorporating the ‘20’s plenty’ logo.”
CHANGE IN BEHAVIOUR
Derek Moore, Vice Chair of Sticklepath Parish Council, adds: “We have already seen some change in driving behaviour through the village because of the signs, which are distinctive and different”
According to the ‘20’s Plenty for Us’ organisation, which was founded in 2007, 28 million people in the UK (more than one in three of the population) now live in Local Authorities which accept 20mph as the right speed limit where people live, work or play.
