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They’re about to instruct! New proptech partnership to revolutionise lead management

Chat service Yomdel and predictive email marketing firm ActivePipe claim their service will revolutionise digital marketing for estate agents.

The Negotiator



A new partnership between two leading tech firms says its joint service can both qualify potential home buyers and sellers and predict when they are going to move.

The ‘revolutionary’ partnership is between chat service Yomdel and automated customer journey firm ActivePipe and will be available to Yomdel’s existing 2,500 estate agent customers.

“In a nutshell, our human, managed, 24/7 chat service identifies additional buyers and sellers and ActivePipe’s behavioural analytics then effectively predicts when they are ready to buy or sell, with the customer life cycle nurtured through tailored email communications,” says Yomdel’s Natalie McLeod.

“Estate agents are facing rapid change in the sector due to the rise of the online model coupled with tough wider market conditions, so they need to adopt highly effective digital strategies to stay ahead of their competitors in both the traditional and online space.”


Although both company’s don’t mention it explicitly, the partnership marks the latest expansion of hybrid artificial intelligence (AI) or ‘behavioural analytics’ into property marketing.

The deal merges Yomdel’s human-based chat service with an AI-driven email marketing capability.

proptech“With Yomdel’s superior lead capture capability and ActivePipe’s lead nurturing capabilities, we see this as a fantastic partnership for our customers,” says ActivePipe CEO Ashley Farrugia (left).

“The combined offering will allow an agency to offer 24/7 live chat coupled with world-class lead nurturing, which is pretty exciting.”

ActivePipe is based in Hatfield but has operations in the US and Australia. Yomdel has its head office in West Sussex and has bagged several high-profile agents as clients including Northwood and EweMove.




September 20, 2018

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