Zoopla has bought leading property sales progression platform YourKeys for an undisclosed sum.
The portal has acquired the company, its tech and 25 staff including co-founder and CEO Riccardo Iannucci-Dawson, who incorporated the business in 2017 and launched it a year later to developers and in January last year to agents.
YourKeys streamlines the new homes sales process for developers and agents by knitting them together buyers, conveyancers and lenders and helping simplify the new homes selling process, who buyers are often chain-free investors or first time purchasers.
The sales progression platform offers visibility to both agents and developers about where leads come from and greater process transparency for all involved.
YourKeys also says it significantly reduces fall-through rates for house builders and is described by Zoopla as a ‘star proptech’ because it’s one of the first to “take the entire ‘reservation to completion’ property sales process online”, the portal says.
Its acquisition is the latest salvo in the battle between the three main portals to be leaders in tech to offer agents and developers much more than just a listings service.
Zoopla is arguably the furthest ahead in this game, although both Rightmove and OnTheMarket have been trying to catch up.
“This is an incredibly exciting next step for the entire Yourkeys team who are as passionate as I am about delivering tech transformation within the property industry,” says Iannucci-Dawson (pictured).
“We’ve now found a home inside the most innovative property marketplace in the country and, together, we can fulfil our ambitions to transform the way properties are bought and sold.”