Zoopla has appointed Gary Bramall as Chief Marketing Officer. His brief is to drive marketing strategy, differentiation and growth, following the £2.2 billion acquisition in July by Silver Lake Partners, a US private equity firm specialising in technology investments.
Gary has an extensive marketing and brand background having held senior roles at mytaxi, Microsoft, Skype, Apple and Orange.
As CMO of mytaxi he led the rebrand following the merger with British born taxi app Hailo, whilst overseeing international expansion into 14 countries.
Charlie Bryant, MD, Zoopla, said, “With a superb track record of success in marketing technology-led brands, Gary will focus our strategy to excel at supporting consumers’ property choices and empowering estate agents to grow their businesses.”
Gary Bramall added, “To work with a data-rich tech led business which has huge potential to improve and add value to that process for both consumers and estate agents is a marketeer’s dream.
“I want people to understand why Zoopla provides an offering unlike anything out there and to be the destination of choice for consumers and agents.”