Three leading estate agents in London have negotiated a new deal with Zoopla following several days of negotiations between the group’s managing directors and the portal’s commercial chief, Andy Marshall.
Dreamview Estates, Hausman and Holmes, and Alan Goldin Estates are to enjoy a fee-free period of five months from May 1st as all agents on Zoopla, but without having to wait to extend up from three months. After the five-month period has finished, they will move to new paid-for contracts individually.
Significantly, Zoopla is happy for the news of the deal to ‘go public’ and therefore many other agents, and agent groups, will be wondering if they should agree similar five month free deals with the portal.
Andy Marshall, Chief Commercial Officer, Zoopla, says: “Supporting agents and partnering for the long term is a business imperative for us, and we are delighted that Dreamview Estates, Hausman and Holmes, and Alan Goldin Estates have signed up for another term.
“We look forward to working with them closely, and to continuing our successful partnership for the months and years ahead.”
Murray Lee, MD of Dreamview Estates, says Zoopla’s revised offer to his group shows that the portal believes it has a rare opportunity to persuade agents to leave Rightmove in significant numbers and is willing to better its recent deal in order to achieve that.
“We believe that when Rightmove’s 75% fees cut period ends, because Zoopla are on a par in terms of delivering leads, we now have a fall-back position if Rightmove try and hammer us later on,” says Murray.
“Zoopla put two options forward recently but we felt they did not go far enough and we wanted them to try and go a bit further to help
“I’m also disappointed with OnTheMarket because they seem to be faffing around in the dark, offering all sorts of different deals to different agents – among us three we’re paying anything from free to £199 a month. I would call on them to come off the fence and say what they’re doing. Like Zoopla they’ve got an opportunity here to achieve something.”