Property sellers see profits dip below £100k

Hamptons says home vendors are experiencing the smallest gains in nearly 10 years.

sold sign outside a house

Property sellers are seeing the smallest profit gains in nearly 10 years, new figures from Hamptons reveal.

The average seller in England and Wales is now making below £100,000 for the first time in three years.

Last year, the average household sold their home for £91,820 more than they paid for it, having owned it for 8.9 years.

Fallen £10K

This figure has fallen by £10,830 since 2023 and is down from a peak of £112,930 in 2022 when strong house price growth pushed gross gains (before any costs) into six figures for the first time.

Returns from property have fallen to the lowest level since at least 2015, when Hamptons’ records began.

And in 2024, the average seller sold their home for 42% more than they paid, down from a 48% increase in 2023.

Seller gains

Despite lower price gains last year, 91% of households selling up achieved more than they paid.

Seller gains are gradually evening out across the country. London, which has long been the leader in property price appreciation, saw average seller gains fall below £200,000 for the first time in nine years.

The capital’s sellers made an average of £172,350 in 2024, down £31,840 from the previous year.

Meanwhile, Wales led the way in percentage terms for the third consecutive year, with the average home selling for 48% more than its purchase price.

Homeowners who sold in 2024 after 20 years of ownership, saw their property values rise by 83% on average.

Smaller and slower equity gains over recent years … has made this more challenging.”

Aneisha Beveridge, Hamptons
Aneisha Beveridge, Head of Research, Hamptons

Aneisha Beveridge, Head of Research at Hamptons, told The Times that 91 per cent of sellers sold homes for more than they originally paid and a third made six-figure gains.

“These proceeds typically fuel moves up the property ladder. However, smaller and slower equity gains over recent years … has made this more challenging.”


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