Zoopla has unveiled a revamped marketing campaign to stimulate additional demand for agents during the spring selling months of April and May.

The campaign utilises Zoopla’s existing TV ads, launched on Christmas Day, and are centred around giving movers the confidence and tools to help them ‘Win at Moving’.

Spring burst

The ‘Spring burst’ of the campaign benefits from the addition of tailored valuation messaging, aimed at driving more valuations for agents.

Zoopla says estate agents are at the heart of the ads and the broader campaign, and are positioned as the experts.

The campaign will reach over 50 million people and, in its first burst, contributed to a 10% improvement in buyers and sellers to the Zoopla website.

Hit programmes

It will run across a range of channels, including Amazon Prime, Video on Demand and YouTube, while key TV placements target hit programmes and sports events, including Celebrity Big Brother, The White Lotus, Formula 1, Premier League and quarter and semi-finals of the UEFA Champions League.

We’re excited to bring back our ‘Win at Moving’ marketing campaign to help our customers to capitalise on the spring moving months.”

Joby Russell, VP of Marketing at Zoopla, says: “Following the overwhelmingly positive reception from agents and consumers, we’re excited to bring back our ‘Win at Moving’ marketing campaign to help our customers to capitalise on the spring moving months.

“This will be further enhanced by product improvements coming soon to the Zoopla website.”