SOFT CAPITAL: London bucks national trend of rising rent
Rents in most parts of the country are still going up, but not in London, the South East and West Midlands, according to Goodlord's rental index.

Rents continue to reach new heights in most parts of the country, apart from London, new figures from Goodlord reveal.
The lettings tech firm says rents rose for the fourth month in a row in April. Average rent per property went up by a modest 0.2% – increasing from £1,213 in March to £1,216 in April, which is 4.2% higher than last year’s figure of £1,166, according to the latest Goodlord Rental Index.
Properties in the East Midlands, North West and the South West all saw a small uptick in average costs. The largest shift was in the North East, where prices jumped by over 2%.
Biggest decrease
However, Greater London, the South East, and the West Midlands all saw marginal reductions in the average cost of rent. London saw the biggest decrease, with prices down 1% in the capital during April.
Voids held steady at 21 days, the same length of void period recorded in March, as demand remained consistent ahead of the peak summer months.
This summer will bring a rental spike across the country.”

William Reeve, CEO of Goodlord, says: “It’s been another month of steadily increasing rents, at a time of the year when we often see more ups and downs in terms of rental averages.
“This continues to underscore the prediction that this summer will bring a rental spike across the country, although rising salaries will be offsetting this impact for tenants to some degree,” he says.
“And whilst the regional picture is nuanced when it comes to voids, the national averages highlight steady demand from tenants for new properties as we hurtle towards the busiest months on the lettings calendar.”
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