Agents have been reminded that they “don’t sell on price alone” as the latest housing data shows a dip in values for the second month in a row.

Joe Rattue, Senior Account Management Leader at the Guild of Property Professionals, (main picture) insisted that “every market appraisal represents far more than a potential instruction”.

He said: “Agents often focus on winning the instruction, but that’s just the starting point.”

Revenue opportunities

He adds: “When done correctly, each appraisal opens the door to a range of revenue opportunities that can significantly enhance overall business performance, as well as service levels for sellers and landlords.

“The instruction is not the end, it’s the beginning of the journey.

Great agents don’t just win instructions; they build clients for life. They don’t sell on price alone, they sell process, protection and performance.”

“Great agents don’t just win instructions; they build clients for life. They don’t sell on price alone, they sell process, protection and performance. Monetisation is simply the by-product of doing the right thing brilliantly.”

He was speaking on a recent training webinar organised by the Guild, ahead of the latest house price data published by Halifax.

House prices down

Halifax revealed that house prices dropped for the second month in a row, edging down 0.1% in April, following a 0.5% fall in March.

It means the average price of a home in Britain was £299,313 in April, down from £299,609 in March.

Amanda Bryden, Head of Mortgages, Halifax, said: “After a strong start to the year, recent global developments have added a greater degree of uncertainty to the outlook.

“In particular, higher energy prices have fed into inflation expectations, prompting markets to reassess the path for interest rates – a shift that has already pushed up borrowing costs for many buyers.

“This understandably leads to more caution among some households, with the cost-of-living once again front of mind and extra thought being given to planned property moves.”