Winkworth has appointed The Oracle Group as its PR agency to strengthen its national profile while continuing to highlight the local expertise of its franchise network.

Founded in 2011, The Oracle Group has developed a specialist focus on the property sector, providing PR, content, digital marketing, social media and event support for property businesses.

The partnership will see the company support communications across Winkworth’s UK business, as well as helping promote its international presence, which includes operations in Spain and the Asia-Pacific region serving overseas buyers.

Brand strategy

Dominic Agace, Winkworth’s Chief Executive, says: “The Winkworth story is one of enduring independence, genuine local knowledge and remarkable collective reach.

“We wanted a communications partner who understands the nuance of that proposition. We look forward to working with The Oracle Group, who we feel we can work with to bring these messages to life across all the right channels.”

Winkworth is one of the real estate’s most trusted and respected brands, with a heritage spanning nearly 200 years.”

Caroline Coskry, of The Oracle Group says: “Winkworth is one of the real estate’s most trusted and respected brands, with a heritage spanning nearly 200 years. Yet it remains as relevant, dynamic and forward-looking today as ever.

“We’re delighted to be working with the team, and we will be drawing on our expertise in media relations and digital communications to bring that story to audiences across the UK and beyond, while supporting the network as it continues to grow.”

Founded in 1835, Winkworth operates more than 100 independently owned offices across London, regional and coastal markets, serving a registered community of around 175,000 buyers and tenants. The business has operated under a franchise model since the early 1980s.