The Property Franchise Group refreshes corporate brand identity
Gareth Samples, chief executive of The Property Franchise Group, says its new identity better reflects growth, bringing brands under a more consistent corporate look.
The Property Franchise Group (TPFG) has unveiled a refreshed corporate identity following two years of growth and changes to its business.
With 18 brands operating under the Group, spanning franchise, licensing and personal agent models, the new identity is intended to provide a more consistent look across the business.
Rolling out from November, the refresh includes an updated logo, marketing materials and redesigned corporate website.
The new design retains familiar elements of the TPFG brand, including its established colour palette, while introducing a cleaner visual style for use across digital and traditional channels.
Charlotte Randall, Head of Brand Marketing at TPFG, said: “The Property Franchise Group has evolved enormously over the past two years, and we wanted our identity to reflect the business we’ve become.
“With 18 brands now part of the Group, it was important to create something that feels modern, confident and instantly recognisable, while still celebrating the heritage that has helped get us here.
“This isn’t about changing who we are. It’s about presenting ourselves in a way that better reflects our scale, our ambition and our future.”
Greater consistency
The refreshed identity is designed to create greater consistency across TPFG’s communications, while allowing its individual brands to retain their own identities and propositions.
Gareth Samples, (pictured) Chief Executive of The Property Franchise Group, added: “The growth we’ve experienced over the past two years has been transformational. Today, TPFG brings together a diverse range of property services and operating models.
“Each of our brands has its own identity, strengths and proposition, and that’s something we’re incredibly proud of. But we’re also one Group, with a shared ambition and a collective strength.”
The Group is also launching an updated corporate website to complement its recently relaunched investor website. Both platforms will share the refreshed visual identity, creating a consistent experience for visitors exploring its brands and business.
