TheDaisy-Chain.com has the backing of Knight Frank and several other high-profile property companies including property consultant Gerald Eve and training consultancy Yellow Door.
It is an online platform whose founder says she wants to help working mums get back on the employment ladder and tackle gender inequality within the sector.
She also wants to highlight how a lack of flexible working options for mothers returning to work as a key contributor to the gender pay gap, a point investigated recently by a recent parliamentary committee and the Institute of Fiscal Studies.
“After working in recruitment I became more aware that many mums were missing out on employment due to employers not being flexible to mum’s needs, especially when it comes to childcare,” says founder Louise Deverell-Smith (pictured, left).
“There are plenty of family-friendly, flexible companies that have signed up to The Daisy Chain who are keen to take on new mums.”
The service, which can be accessed both via a laptop and mobile phone app, is free for mums to join and enables them to match and connect with employers who are able to help them manage their work/life balance.
Women can register and provide information about their likes, interests and what they are looking for in a role including how many hours or days a week they can work.
They are then matched to potential family-friendly employers who can then contact them.
“It is fantastic to see something like The Daisy Chain which will play an important role in bringing mums back into the workplace,” says Sally Chacatté, partner and group head of HR at Knight Frank.
“All employers are keen to encourage talented mums back into work but many mums have often found that connecting with employers that can give them the set-up they need has been difficult. The Daisy Chain will help remedy that problem.”