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Belvoir begins its first ever TV advertising campaign

Franchising giant's 30-second advert will be shown 400,000 times and is expected to reach 700,000 people.

Nigel Lewis

Belvoir has launched its first TV advert in the company’s 23-year history. The ad focuses on the company’s local knowledge, property investment expertise and, in an oblique reference to Purplebricks, calls itself the ‘largest property franchise on the high street’.

Featuring the company’s new strapline ‘property is personal’ the 30-second adverts featuring real people is to be shown 400,000 times on ITV’s Hub catch-up and live streaming service until the end of this month.

The advert covers a diverse range of potential clients including a ‘forever home’ family, nosy neighbour, hapless student, single mum, first time buying couple and a Belvoir negotiator called Nina.

It hopes the adverts will raise awareness of the Belvoir brand and help ensure it remains a leading property name on the high street and says the advert is designed to prompt visits to its website and encourage potential vendors and landlords  to contact local franchisees for advice at a time when “political uncertainty and lack of clarity over Brexit are causing considerable anxiety about the housing market for many people”.

The 364-branch company says the advert will be shown across the UK including in Scotland, where it has paid for it to be shown on STV.

“Belvoir is hoping for a positive response to the campaign, and the marketing team will be looking at doing more on demand TV advertising in the future,” the company says.

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February 5, 2019

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