Proptech can provide an efficient solution for automating tenant applicant enquiries. For instance enquiries from various portals and chat platforms can be promptly addressed with an autoresponder service.

These automated responses can then ask qualifying questions that mimic the process of a lettings negotiator.

By doing so, a reduced list of qualified applicants can be generated, saving time and effort for agents.

Furthermore, an autoresponder and chatbot can be utilised for cross-selling opportunities, presenting additional services such as rent protect insurance policies during the qualification process. This approach enhances revenue generation and maximises the potential of each interaction with prospective tenants.

LEVERAGING

By leveraging prop tech solutions lettings agents can turn off their phones and redirect calls to an automated system.

Text messages sent to prospective applicants can include a link to the qualifying questions, completely removing the need for phone-based qualification. This automation significantly streamlines the applicant qualification process and frees up agents’ time to focus on more crucial tasks.

Proptech products can also assist in gathering valuable landlord intelligence.

QUALIFICATION

During the qualification process, lettings agents can utilise the automated system to identify if applicants are currently tenants elsewhere or if they have potential vendor opportunities. This information can be used to target specific landlord segments and increase the likelihood of successful engagements.

Finding new landlords is crucial.”

Finding new landlords is a crucial aspect of a letting agent’s success. Proptech systems can easily perform a land registry lookup,  automatically checking if the title owner is already present as a contact in the agent’s database.

If contact details such as email or phone numbers are available, agents can connect with potential landlords.

Some proptech platform will also identify potential investor landlords, enabling focused outreach efforts and improved efficiency in acquiring new landlords.

Integration with tools like BriefYourMarket and Dataloft empowers lettings agents to communicate with tenants and landlords at key milestones.

TRIGGER

Automated journeys can be set up to trigger messages related to re-mortgaging for landlords or opportunities to cross-sell services like rent protection or media and utilities to tenants.

By delivering timely and relevant information, agents can enhance engagement, foster client loyalty and maximise revenue potential.

Lettings agents can optimise their operations, save time, and increase revenue.”

Proptech can provide indispensable tools for enhancing business efficacy in the fast-paced lettings market.

Through streamlined applicant qualification, cross-selling opportunities, efficient data building, and improved communication, lettings agents can optimise their operations, save time, and increase revenue.

By harnessing the power of automation and intelligent data integration agents can gain a competitive edge and deliver exceptional service.

Richard Combellack is Chief Commercial Officer at BriefYourMarket.