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OnTheMarket launches services that compete directly with Boomin

Ask The Agent, Reserve Buyers and Viewing Time Requests are all very similar to rival Boomin's Secret Property, Chainmaker and Instant Action services.

Nigel Lewis

otm boomin

OnTheMarket (OTM) has launched three new in-house developed services that are a clear attempt to counter the key selling points to consumers and agents from Boomin.

These are Ask The Agent, Reserve Buyers and Viewing Time Requests.

Ask The Agent enables buyers to flag up their interest in a home that is not yet listed or advertised for sale and is still being valued. This is almost identical to the Boomin Secret Property service.

OTM is also launching Reserve Buyers, a functionality that invites buyers to register for properties under offer and therefore equip agents with a list of potential purchasers should a sale fall through.

This is very similar to Boomin’s Chainmaker service.

Lastly, OTM is launching Viewing Time Requests, which enables buyers with the ability to book viewings directly with agents through the portal, which in at least one way is similar to the Boomin Instant Action service, which allows buyers to book valuations and viewings around the clock. Rightmove also offers this service, but only for letting agents, which it called Viewings Manager.

onthemarketJason Tebb, CEO of OTM, says: “We’ve designed this functionality to support agents in doing what they do best, which is engage in conversations with buyers, sellers, tenants and landlords.

“For too long, property portals have acted as a barrier to these interactions, which once were commonplace on the high street and upon which many agents relied.

“These new tools support best-practice agency principles by solving ‘real world problems’ for our agent customers and provide functionality that I would have found valuable as an agent myself.”

 

June 3, 2021

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