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Boomin says SmartVal has already delivered 10,000 leads to agents

Portal releases upbeat assessment of its key tool for agents, claiming its tech helps 'level up' the portal market particularly for independent firms.

Nigel Lewis

smartval boomin

Boomin says its key agent tool SmartVal has proven a success delivering some 10,000 leads to member firms.

It also says agents are completing requested valuations within seven minutes.

The portal also claims the tech is providing the ‘highest quality’ conversions for agents, although there likely to be many other industry suppliers who would contest this claim.

Nevertheless, Boomin says the number of in-home valuations prompted by the platform’s tech has risen by 280% as more consumers try out Boomin.

Its ongoing ‘always on’ media campaign means traffic to the portal is ramping up; unique visitors increased threefold during September compared to the month before.

But it’s clear that Boomin is attempting to create a speed-based competitor market for its SmartVal leads and is urging agents to register their mobile phone numbers on its system so leads can be delivered when they’re on the go as well as in the office.


Robert Scott-Lee (pictured), boss of estate agency Chancellors, says he has been impressed by the quality and number of inbound SmartVal leads.

“The Chancellors team has responded quickly to incoming requests and has already converted over 43% of SmartVal’s into full in-home valuations and experienced 100% attendance. SmartVal could be the innovation that unlocks market supply,” he adds.

Boomin founder Michael Bruce says an updated version of SmartVal is in the works and that the portal will “continue to analyse feedback from both agents and customers” with new features expected in the coming weeks.

“We are the true home of innovation and the smart choice for agents, who are looking to reset the balance of power in the industry, something which in my mind is absolutely crucial for the future success of independent agents who are currently seeing uncontrollable and unsustainable demands from other portals on fees,” he says.

October 7, 2021

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