Boomin is to launch a valuation tool which it says will be the most accurate within the UK property market.
Called SmartVal, it will be free for all Boomin’s sales and letting agency members from next month onwards and will be supported by a marketing campaign to launch in September which, the portal says, will help drive instructions to its agents.
The web and app-based service, which has the same name as a similar platform operated by Landmark until 2018, claims to be more accurate than the other valuation tools. Boomin acquired the domain name from Landmark and then developed the service in-house, The Neg understands.
Boomin says its service is more accurate because the platform uses a mix of technology, data and also an agent adding in their own knowledge in real time online to create a more tailored valuation.
Supplied with information from the property owner, and supplemented with detailed market data, Boomin says selected agents will have all they need to provide a valuation. They must ‘claim’ the valuation within five minutes and then approve it using their local knowledge within 15 minutes.
Once the SmartVal is submitted the agent will gain access to the full contact details of the customer enabling follow-up contact.
Michael Bruce (pictured), CEO and founder of Boomin, said: “Once again we are leading the way, providing our agent partners with new innovations that seek to draw more people into the property market, create new business opportunities for agents and provide them with a competitive advantage.
Boomin has the marketing firepower to support this latest innovation, which will feature prominently in a significant marketing campaign. Another example of Boomin making good things happen.”
The Neg approached the other major valuation platforms that help create instruction leads for agents, but they declined to comment. Several said their services were not comparable to the new Boomin service.