Emoov is the most successful hybrid estate agency for price achieved, a survey by property data firm Twentyea has revealed.
It has undertaken a competitive pricing analysis of the whole UK for both the regions and the whole of the market. The research looked at data from the past two years and benchmarked Emoov’s competitors against an average selling price of £352,263.
This research found that Emoov delivered the best value to vendors by £4,000 compared to its main hybrid and online competitors, on average.
Twentyea’s data shows that Emoov sold properties on average for £1,596 more than HouseSimple, £2,093 more than Yopa and £3,939 more than Purplebricks, for example.
Hatched, which was closed down by its parent group Connells last month, does not feature within the research.
Twentyea says it calculated price achieved for each of the hybrid estatebagents by taking the average of the price changes for an agent’s listings, which it reached by comparing Land Registry data with a property’s initial asking price.
“Purplebricks and Yopa are listing agents and they do a very good job of marketing to sellers, listing the home and then taking their hands off the wheel,” says Emoov’s CEO Russell Quirk (left).
“I’m a traditional agent at heart and I’ve always set out with Emoov to do the sales progression bit as well as the high street.
“The Twentyea data means that it is now absolutely and statistically provable and correct that where eMoov is concerned you save money on fees and we get vendors a higher price.”