Verona Frankish has made the comments after being one of just two female participants at 19-strong DLUHC meet on buying and selling.
Read MoreProperty industry experts welcome January rise in house prices
Nationwide reveals UK house prices rose by 0.7% in January but what happens to mortgage rates will be crucial for 2024.
Read MoreHigh-profile Yopa director quits estate agency
Grenville Turner, the former CEO of Countrywide, resigned on 31 December, after four years with the hybrid agency.
Read More‘Thousands’ of property sellers return to market
Analysis by Yopa shows that more than 2,000 vendors decide to relist their home, and many at a discounted price.
Read MoreMortgage approvals fall to lowest level since start of the year
Bank of England says that this was the third consecutive month that mortgage approvals have fallen while remortgaging is at its lowest since 1999.
Read MoreYopa first estate agency to launch daft Halloween ‘research’
Yopa boss Verona Frankish says a 10% asking price reduction could be a compromise if you find yourself selling a scary home.
Read MoreYopa signs deal with Propflo as it looks to boost its own green credentials
The GreenVal tool will be offered directly to existing customers to enable them to make energy efficient upgrades.
Read MoreEstate agents should be regulated and licensed says snap industry poll
A snap poll during Propertymark One’s Sales Insight panel revealed measures to license estate agents would receive full support amongst attendees.
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