A former high street estate agent in Cheshire has launched a hybrid agency backed with an investment from a leading software developer.
Hale Homes will be covering the prime Manchester suburbs of Hale, Barns and Bowden.
It has the backing of ICX4, an Altrincham and Delhi-based business data firm that specialises, among other things, in Know Your Client due diligence.
Hale Homes founder Jackie Atkins says her agency launch follows 12 years spent working for agencies in the region including Gascoigne Halman and Jordan Fishwick, and before that a career in property development.
Not on the high street
Atkins has taken the increasingly common decision not to open a branch, claiming physical offices are no longer a key focus for customers when choosing an estate agent.
“No-one wants to peer at properties through estate agents’ windows or make unnecessary office visits in the light of the Covid-19 threat,” she says.
“I meet clients face-to-face, outside, or in a lovely coffee shop, to get a good feel for the area or at their home – wherever they feel most comfortable.
“We will combine the best of a traditional estate agent – the local knowledge, property sale expertise and the best in customer service – with the simplicity and speed of an online operation – a bricks and mortar agency without the bricks and mortar.
“I have been a property customer in Hale myself and customer service often falls short of my expectations – our service is built around meeting my high standards and redefining what customers should expect from their estate agent.”