Rex Software has unveiled new AI features on its CRM platform.

The new features will help estate agents to streamline admin tasks, as well as unlock systems to maximise sales, according to Tom Ainsworth, Chief Revenue Officer at Rex Software, (main picture).

The announcement follows the company’s AI advisory board taking a close look at the relationship between agents and AI.

Artificial Intelligence

It found that data quality suffers when administrative tasks fall behind, while prospecting fails due to a lack of clarity for agents knowing who to call and when.

It explained that Rex AI has been developed to operate at the heart of the Rex CRM – an ecosystem that comprises four roles, including AI Admin, AI Prospecting, AI Manage, and AI Nurture.

AI Admin focuses on data entry and processing, automating tasks through voice or text input, data capture and task execution.

At the same time, AI Prospecting identifies opportunities by surfacing who to talk to, why you need to speak to them and what to say. AI Nurture automates high-volume, low-stakes follow-ups, while AI Manage provides expert performance and oversight through its visibility, coaching and forecasting engine.

AI won’t replace agents, but those who leverage AI will replace those who don’t.”

Ainsworth said: “AI won’t replace agents, but those who leverage AI will replace those who don’t.

“Rex brings the power of AI directly into the CRM our customers use daily, speeding workflows, unlocking insights, and turning their database into an active growth engine.

“Rex AI elevates an agent’s workflow and productivity, leading them to unlock their database and tap into it like never before.”