Estate agency fees comparison website NetAnAgent.com has amended claims about its service within its advertising following a complaint from an estate agent.
The Folkestone-based website, which enables vendors and landlords to invite estate agents to bid for their instruction based on fee level, has been going for eight years.
Claims within two ads published by NetAnAgent.com were challenged by Midlands multi-disciplinary estate agency Sheldon Bosley Knight, which recently contacted the Advertising Standards Authority to complain.
These were included within both a website banner and a customer service email, which claimed that “NetAnAgent.com is a free and simple way to get the best service and most competitive estate agent fees” (on the banner) and (on the email) “Your agent proposals. These fees are exclusive to NetAnAgent and may not be available directly”.
Estate agency Sheldon Bosley Knight challenged whether the claims were misleading.
“We approached the advertiser who agreed to amend the claim to ‘partner agents’ and remove the “exclusive to” wording from its email.
NetAnAgent says it lists 19,300 estate agents within its service and can save vendors up to 33% on their selling fees if they use its platform.